There is a lot of confusion in the market today as to what SEM is, well here is the answer. SEM (Search Engine Marketing) is the whole package if you will, one of its major aspects is Search Engine Optimisation. SEO actually refers to the "on-site" part of the whole package but is commonly used as a term to describe on and off site techniques together.
Search Engine Marketing is actually quite a broad term but generally includes the following.
Things included within SEM
- Directory inclusion
- Article marketing
- Press releases
- Search Engine Optimisation:-
- Base Keyword Meta and Content Optimisation
- Site Wide Page Title and Meta Updates
- Blog Integration
- XML Sitemap Integration
- RSS Integration
- Social Bookmarking Integration
- Themed Link Building
- Directory Submission
- Blog Authoring
- Blog Postings
- Content Copywriting
- Article Authoring
- Article Syndication
- Press Release Authoring
- Press Release Syndication
- Social Media Posting
- Video Submission
- RSS Submissions
- Google Places Submission and Citation
- Social network marketing
- "Paid for" ADs (such as Google AdWords)
